Consumers Perceptions of Global and Local Brands Dissertation

Consumers Perceptions of Global and Local Brands - Dissertation Example For consumers, the global reputation provides a more satisfying element and they find to spend some extra money worthy for global brand whereas for companies, global brands enhances market share, market position, and customer base with a push in the profits. With the increase of more and more global brands and the expansion of global brands in different parts of the world, customers are in different parts of the world are looking to buy more global brands. Customers perceive that the quality of the products offered by global brands are far more in comparison to the quality of the products offered by different local firms and therefore they are more inclined to buy products that are available globally rather than only in the local region. The preference of global brands over local brands have increased rapidly in developing countries as well within the consumer goods industry, people from developing countries find global consumer brands more trustworthy and environmental friendly than local brands. This has allowed multinational companies to expand their operations in the developing countries and gain huge profits from this diverse market. There are several factors that influence the buying decision of an individual and the marketing managers of global brands identify and analyse these factors and then by focusing on these factors they are able to win the battle against different local brands available in different parts of the world.

Taiwan or hong kong (asian) rituals Essay Example | Topics and Well Written Essays - 2500 words

Taiwan or hong kong (asian) rituals - Essay Example It has to be believed that the concrete religious practices, such as community festivals, calendrical festivals, rites of cosmic renewals, and family oriented and individual religious rituals of Taiwan are culminated from the fusion of local and national traditions. Thus, it is an attempt at unraveling intricacies of rituals in the sphere of: (1) how does the ritual reflect the values of a community; (2) what are the underlying consequences of the ritual; (3) what is the stated purpose of the ritual; and (4) what behavior does this ritual make it seem natural or normal, in the socio-cultural Taiwanese perspective. Anthropologists and sociologists are interested in ritual studies, because discussions about rituals have key cultural importance and social concern. They take ritual events as â€Å"a mirror to reflect the larger problems of particular interests in an ethnographic case that become amenable to analysts† (Husken). Rituals are viewed to act as powerful mechanisms for constructions of the self and the other, of personal and collective identities, and are generally held to have benign effects. They bring core cultural values, ideology, knowledge and dramatic style to bear on real social relationships, problems and difficulties, often at key moments of transition or intensification. Social scientists view that ritual action is a conscious social mechanism of symbolic actions that reinforces the status quo by overwhelming the practitioner with a feeling of moral obligation to adhere to societal sentiments, which stress the importance of maintaining social structure.In short, ritual s are often at the centre of the play of social and cultural forces operating in a society. The cultural attributes of marriage, death, as well as religious practices are considered fundamental to the cultural make-up and identity of a country. Taiwan is a country where past, present and future